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posted on Jan. 21, 2025 at 1:37 pm

3D holographic ad space “generates millions in sales leads” at Abu Dhabi Grand Prix

posted on Jan. 21, 2025 at 1:37 pm

Renowned brands such as McLaren, Mastercard and Beyond Properties leveraged the 3D holographic ad-space to amplify their brand exposure and create immersive experiences at the races.

International outdoor media company Marketing Marina, has shared the effectiveness of its outdoor media partnership with Yas Marina during the Abu Dhabi Grand Prix, where the company debuted its 3D holographic ad screen.

Renowned brands such as McLaren, Mastercard and Beyond Properties leveraged the 3D holographic ad-space to amplify their brand exposure and presence at the races, create immersive experiences and captivate event attendees at the Yas Marina circuit. This generated millions in sales leads for participating brands during the event, the company told Campaign Middle East in a statement.

Joonas Ruolahti, Founder of Marketing Marina and Marketing Golf, said, “Our partners

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Tags:3D holographic ad Abu Dhabi Grand Prix Advertising Beyond Properties DOOH Jassim Albastaki Joonas Ruolahti marketing Marketing Marina MasterCard McLaren OOH outdoor advertising Outdoor media sales leads Yas Marina

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.