2024 was a mixed year for pitches in a highly competitive market where margins remain tight, with some agencies being picked by big brands, several others retaining current clients, while a few others lost out on crucial prospective clients.
For those agencies who came out on top, the pitches were pivotal as a testament to their creativity, strategic thinking, and capability to align with client goals. These wins opened doors to potential long-term partnerships and highlighted resilience and adaptability, crucial traits in an industry that witnessed client demands shift towards measurable brand and business outcomes.
As part of Campaign Middle East’s The Annual 2024 issue – which
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