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e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

More than 5,000 AI-generated images were reviewed to develop key scenes in the e& AI-crafted film, and AI textures were applied to 3D elements, giving the film a distinct look.

e& has unveiled an AI-crafted film for its Neo Home Experience platform, in collaboration with Saatchi & Saatchi and Big Kahuna Films.

The project highlights e&’s ongoing efforts to incorporate advanced technologies into its consumer offerings, particularly for the modern connected home.

Commenting on the campaign, Akram Dohjoka, Senior Creative Director, Saatchi & Saatchi, said, “This AI-crafted film represents e&’s vision for the Neo Home Experience, where technology seamlessly blends with everyday life, offering consumers a tech-driven, immersive home experience that redefines modern living.”

Rolled out across digital and social media platforms, the caption associated with the


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.