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posted on Dec. 19, 2024 at 11:00 amDec 19, 2024

Samsung reveals brand benefits of partnering with X Factor Dubai

posted on Dec. 19, 2024 at 11:00 amDec 19, 2024

Samsung Gulf Electronics' Shafi Alam talks to Campaign Middle East about growth in both the volume and quality of brand conversations and the positive results on social sentiment due to its partnership with X Factor Dubai.

In Q4 2024, Samsung revealed its partnership with Dubai Media Incorporated (DMI) to support and sponsor the second season of X Factor Dubai, a popular singing competition, to not only highlight Arab talent, but also resonate its advanced technologies with its key demographics.

Campaign Middle East spoke to Shafi Alam, Head of Direct-to-Consumer Business and Corporate Marketing at Samsung Gulf Electronics , about how the brand has leveraged this sponsorship to build the brand and roll out an integrated marketing campaign.

Samsung’s campaign execution is being powered by two industry-leading partners. Its media strategy and implementation is handled by Starcom – Publicis Groupe Middle East

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Tags:audience engagements Buds3 Pro Cheil Middle East consumer sentiment DMI Dubai Media Incorporated emotional connections Galaxy S10 Ultra Galaxy Watch7 Galaxy Z Flip6 Galaxy Z Fold6 local talent multi-channel campaign Neo QLED 8K TV Publicis Groupe Middle East Samsung Samsung Gulf Electronics Samsung mobiles Samsung SmartThings Shafi Alam Starcom The Frame X Factor Dubai

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.