Pizza Hut and Lay’s have teamed up to deliver a novel crunchy experience: The Crunchy Crust Lay’s Pizza.
Developed by Pizza Hut’s creative partner, Publicis Groupe Middle East, the campaign claims that It’s Crunching Great. The campaign aims to speak straight to the youth, building on the brand’s ongoing efforts to resonate with younger audiences.
The campaign launched across the UAE and Saudi Arabia spanning social media, digital platforms, instore and OOH. The Crunchy Lay’s Pizza is available on a new limited time offer, adding a crust topped with chip crumbs and giving people’s palates the delight of an added crunch with every bite.
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