Toyota Qatar, in partnership with Al Abdulghani Motors in Qatar, has become the first automotive brand to execute a programmatic DOOH campaign in Qatar.
The Toyota omnichannel campaign was carried out across the brand’s social media channels as well as across Elan Media’s strategically located DOOH screens in high-traffic areas, delivering tangible results.
The campaign featured a dynamic ad design that evolved throughout the day to be contextually relevant. Developed by the brand’s media agency, Saatchi & Saatchi Qatar, the visuals shifted background colours and design elements to reflect the time of day. Featuring the tagline ‘Elegant from dusk to dawn’, the campaign encapsulated th
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