For those of us clocking out for a much-needed break over the end-of-year holidays, KitKat has come up with a new ‘Auto Reply Break’ campaign that creates a customised out-of-office (OOO) email for us.
These clever email auto-replies don’t just apologise for the sender’s absence; they bring a laugh and offer the rest of the desk-bound workers who are not off during the season a ‘sweet surprise’ through an Instashop code for a redeemable KitKat.
Partnering with creative agency Publicis Middle East, the KitKat campaign features a nostalgic twist: OOO emails created entirely using ASCII art, a throwback to the pre-emoji era.
Given that much of the Campaign Middle East team is on
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