Khaleej Times announced an initiative designed to enhance advertisers’ confidence and deliver measurable results. Under the new Brand Increase Guarantee Program, marketers who invest a minimum of $50,000 in display advertising on their website over 60 days are assured of achieving an increase in brand lift—or they will receive a complete refund.
To ensure credibility, Khaleej Times has partnered with Readwhere Digital, a third-party research firm, to conduct a study to measure and evaluate the marketer’s campaign. These studies will assess campaign performance across key metrics, including brand awareness, favorability, message association, and purchase intent.
Jitin Choudhary, D
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