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Anup Oommen
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GCC marcomms sector still coping with lack of women in leadership

Anup Oommen
posted on

On the upside, 70 per cent of respondents said that they are optimistic about future progress in gender equality in leadership roles within the sector, with many signalling the need for more consistent, sector-wide efforts to create impactful and sustained change.

More than 50 per cent of GCC marcomms professionals have indicated that the representation of women in leadership remains low, according to the latest Think Equal survey, with almost a third of the people surveyed citing that women account for fewer than 25 per cent of the leadership team.

Meanwhile, only 31 per cent of GCC marcomms professionals said that their organisations or divisions have equal or near-equal male-female representation in leadership, defined as 40 per cent to 60 per cent in favour of any gender. Of those surveyed, 30 per cent said that a woman held the most senior role in their marcomms organisation or division, with a title of chief executive officer, chief marke


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Tags:GCCGCC marcomms industryGender Equalitygender equality surveylow representation of women in leadershipmarcommsmarketing communicationsrepresentation of womensenior leadershipThe Marketing SocietyThink EqualWeber Shandwickwomen in leadership positions
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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