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posted on Nov. 28, 2024 at 4:03 pm

The GreenVantage and The GoodNet partner to combine digital ad and ‘do good’ goals

posted on Nov. 28, 2024 at 4:03 pm

The partnership unlocks avenues for brands to access a proprietary platform that helps them plan, optimise, and evaluate campaigns based on ad performance and sustainability objectives.

From left, Robin Phillips, General Manager, The GreenVantage; and Guy Jones and Oliver Deane, Co-founders, The GoodNet.

The GreenVantage has partnered with The GoodNet, an ethical intelligence company that delivers advertising and ESG results, to provide clients and agencies across the MENA and APAC regions the ability to achieve their digital ad campaign results whilst ‘doing good’.

The GoodNet is an ESG data company that connects advertising performance with sustainability goals. Their mission is to support brands in achieving their digital advertising objectives while ensuring alignment with ESG targets.

The Good

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Tags:Advertising advertising performance digital ads do good EDF ESG ESG metrics ethical intelligence evaluating campaigns GoodIQ GoodIQ Intelligence Tool GoodIQ Marketplace Guy Jones Kia marketing microsoft Oliver Deane optimising campaigns Peachaus pinterest Premier Inn Robin Phillips sustainability sustainability goals The GoodNet The GreenVantage The Vantage

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.