From left, Robin Phillips, General Manager, The GreenVantage; and Guy Jones and Oliver Deane, Co-founders, The GoodNet.
The GreenVantage has partnered with The GoodNet, an ethical intelligence company that delivers advertising and ESG results, to provide clients and agencies across the MENA and APAC regions the ability to achieve their digital ad campaign results whilst ‘doing good’.
The GoodNet is an ESG data company that connects advertising performance with sustainability goals. Their mission is to support brands in achieving their digital advertising objectives while ensuring alignment with ESG targets.
The Good
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:Advertisingadvertising performancedigital adsdo goodEDFESGESG metricsethical intelligenceevaluating campaignsGoodIQGoodIQ Intelligence ToolGoodIQ MarketplaceGuy JonesKiamarketingmicrosoftOliver Deaneoptimising campaignsPeachauspinterestPremier InnRobin Phillipssustainabilitysustainability goalsThe GoodNetThe GreenVantageThe Vantage
