The Imagine Show at DFCM features the mall’s new sonic identity.
Al Futtaim has launched a new sonic identity for its Dubai Festival City Mall (DFCM) in partnership with Mindloop Studios.
The bespoke soundscape includes a signature melody, an interactive voice response (IVR) piece, a corporate TVC backtrack, and a Hollywood-level composition featuring Loire Cotler from Hans Zimmer’s team for the mall’s Imagine Show.
The updated sonic identity was rolled out to bring DFCM a higher recall rate and to create an aural experience that evokes a strong sense of festivity amongst visitors.
“The creation of our distin
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
