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posted on Nov. 28, 2024 at 4:10 pmNov 28, 2024

CMOs discuss effective marketing strategies and ‘striking the right balance’

posted on Nov. 28, 2024 at 4:10 pmNov 28, 2024

Bloomberg Media hosted a CMO roundtable at Athar Festival to discuss insights, best practices and top strategies defining the current brand and marketing landscape.

A room full of CMOs and marketers attend the Bloomberg CMO Roundtable at Athar Festival in Riyadh.

The role of a CMO is constantly evolving in response to dynamic shifts in consumer behaviour, technology, market complexities, and the constant push and pull between short-term business goals and long-term brand-building, even as time and attention have become the currency of our age.

As stewards of brand equity and growth, modern CMOs must now equip their quiver with a broad spectrum of arrows, including a deep understanding of digital technologies, data analytics, artificial intelligence, customer experience, revenue

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Tags:Advertising AI Artificial Intelligence Ashish Verma Bloomberg Bloomberg Media Brand Brand Building business goals Chief marketing officers CMOs cross departmental KPIs Customer Experience data analytics digital technologies Eyad Zarea Gilbert Rustom Marketers marketing New Murabba Development Company personalisation revenue generation Saudi Tourism Authority

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.