As the marketing landscape continues to evolve at a breakneck pace globally, organisations in the Middle East grapple with a pivotal question: How do we adapt our marketing operations to thrive in an era dominated by artificial intelligence (AI)?
The rise of new technologies presents a dual challenge – navigating the complexities of transformation while enhancing customer experiences that drive loyalty and engagement.
Historically, marketing has transitioned through distinct phases, shifting from product-centric strategies to increasingly sophisticated, customer-centric models. Yet, with the advent of AI, we are entering a fourth marketing era characterised by AI augmentation. This era redefines not on
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
