Mediaplus Middle East, part of the Serviceplan Group, has named Mayur Salian as its new Associate Digital Director.
The newly established role, based in the Dubai office, reflects the agency’s commitment to strengthening its digital capabilities and supporting its growth plans in the region.
With more than 15 years of experience in digital media management, Salian brings a wealth of expertise in developing and executing impactful digital marketing campaigns that drive brand visibility and customer engagement. His career includes working with major brands such as Dubai Duty Free, Reckitt, and Spotify, demonstrating his ability to deliver results across a diverse range of clients.
“Mayur is a significant addition to our team,” said Charbel Jreijri, General Manager of Mediaplus Middle East. “His comprehensive experience with renowned brands such as Dubai Duty Free, Reckitt and Spotify – spanning both large multinational corporations and smaller clients – uniquely positions him to bridge the gap between business objectives and marketing strategies. His arrival comes at a pivotal moment as we continue to expand our brand’s footprint across the region.”
“I am excited to join Mediaplus and contribute to its innovative vision,” said Mayur Salian. “I look forward to working with this talented team and leveraging my expertise to enhance our clients’ marketing efforts while ensuring we remain aligned with their core business objectives.”
As Associate Digital Director, Salian will oversee the digital strategy for both local and international clients. He will collaborate closely with recently promoted colleagues Rana Alkayyali and Pooja Suvarna to optimise processes and drive business growth.
According to the company, Salian’s strategic vision and ability to translate complex business challenges into actionable marketing strategies will be instrumental in fostering successful collaboration between the agency and its clients.
