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A look into Dyson’s ‘Firsts’

Campaign Middle East goes behind the scenes of Dyson's 'Firsts' to learn about the insights and brand objectives that drove the campaign.

A still from Dyson’s ‘Firsts’ featuring Marwa Al Mamari.

For Emirati Women’s Day this year, Dyson launched a campaign titled ‘Firsts’ to celebrate women from the region who have been pioneers in their fields of work. The campaign intends to pair Dyson’s advancements in hairstyling technology with the same drive and motivation that charge this selection of women to achieve greatness in their careers.

The initiative spotlights Marwa Al Mamari, the first Emirati woman to become an aerospace engineer, Ameni Esseibi, the first ‘curvy’ model from the Middle East, and Samira Alkhamis, one of the first Saudi Arabian wome


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