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Shantelle Nagarajan
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A look into Dyson’s ‘Firsts’

Shantelle Nagarajan
posted on

Campaign Middle East goes behind the scenes of Dyson's 'Firsts' to learn about the insights and brand objectives that drove the campaign.

A still from Dyson’s ‘Firsts’ featuring Marwa Al Mamari.

For Emirati Women’s Day this year, Dyson launched a campaign titled ‘Firsts’ to celebrate women from the region who have been pioneers in their fields of work. The campaign intends to pair Dyson’s advancements in hairstyling technology with the same drive and motivation that charge this selection of women to achieve greatness in their careers.

The initiative spotlights Marwa Al Mamari, the first Emirati woman to become an aerospace engineer, Ameni Esseibi, the first ‘curvy’ model from the Middle East, and Samira Alkhamis, one of the first Saudi Arabian wome


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Tags:Ameni EsseibiDysonEmirati Women’s DayFirstsMarwa Al MamariSamira Alkhamis
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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