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Publicis Groupe ME partners with Dubai Business Women Council

The partnership with Dubai Business Women Council aims to democratise marketing and communications expertise for women entrepreneurs running MSMEs through a series of workshops.

A workshop by Publicis Groupe Middle East and Dubai Business Women Council.

Publicis Groupe Middle East has partnered with the Dubai Business Women Council (DBWC) to launch a series of tailored workshops aimed at empowering women-led micro, small, and medium-sized enterprises (MSMEs) in Dubai.

The sessions, designed to provide practical marketing and communications expertise, aim to signify a step towards fostering a more inclusive business landscape. Through this partnership, DWBC members will gain access to some of the same strategic insights that drive success for both global and regional leading brands.

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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.