Publicis Groupe Middle East has partnered with the Dubai Business Women Council (DBWC) to launch a series of tailored workshops aimed at empowering women-led micro, small, and medium-sized enterprises (MSMEs) in Dubai.
The sessions, designed to provide practical marketing and communications expertise, aim to signify a step towards fostering a more inclusive business landscape. Through this partnership, DWBC members will gain access to some of the same strategic insights that drive success for both global and regional leading brands.
Lack of access to resources on scaling businesses through brand communication, social media strategies and growth driven innovation is what inspired Publicis Groupe Middle East to secure this partnership.
Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey said, “Through this collaboration with Dubai Women Business Council, we’re working to democratise these insights and break down barriers for women entrepreneurs so they can elevate their brands and drive meaningful growth.”
The workshops, supported by Publicis Academy—an internal branch of Publicis Groupe focused on upskilling and knowledge-sharing—are designed to be highly relevant and impactful. They use insights gathered during the initial stages to address the specific needs of participants effectively.
The first workshop, titled ‘The Power of Founder-Led Brands,’ took place on 14 November and was led by Andira Raslan, Business Director, and Sophia Boudjemaa, Business Director, Strategy & Insights, from MSL Group Middle East.
Nadine Halabi, Head of Business Development and Operations at Dubai Business Women Council said: “Such workshops will equip women-led MSMEs with the knowledge to make impactful, informed decisions for their brands, ultimately driving both personal and professional growth.”
She also emphasised the importance of demystifying the insights it takes to build a successful business. “Working with the experts at Publicis Groupe Middle East provides our members with access to strategic marketing and communications insights typically reserved for larger corporations,” she said.
Halabi concluded by explaining that the initiative supports building a ‘more inclusive and dynamic economy’ in the city ‘by giving women entrepreneurs the resources they need to thrive.’
