fbpx
EssaysFeatured

The year ahead: Leo Burnett’s Kamal Dimachkie on creative communication in 2016

The film Charlie Wilson’s War had a very interesting scene about an exchange between Charlie Wilson (Tom Hanks), a congressman, and Gust (Philip Seymour Hoffman), a CIA agent, in which Gust tells the congressman this story about a Zen Master in ancient China.
“There is a little boy; on his 14th birthday he gets a horse and everybody in the village says ‘how wonderful, the boy got a horse’. And the Zen Master said ‘we will see’. Two years later, the little boy falls off the horse and breaks his leg and everyone in the village said ‘how terrible’. And the Zen Master said, ‘we will see’. Then a war breaks out and everyone old enough had to go and fight except the boy can’t beca


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.