Created in-house, Emirates’ ‘Be There’ campaign followed seven Emirates employees known as ‘globalistas’ as they travelled around the world. The campaign, which was launched to reinforce Emirates’ positioning as a global airline and to promote the human face of the brand, was initially rolled out to all 78,000 Emirates Group staff. They were invited to apply to become a ‘globalista’ with over 400 videos submitted and 20 people shortlisted. Seven winners were announced. The global launch of the campaign was promoted via Facebook, Twitter, YouTube and Instagram with a dedicated microsite on emirates.com. Emirates worked in partnership with National Geographic Channel, while the agency WOW was responsible for the storyboarding, direction, training, editing and post-production of a total of 90 videos.
Project Be There
Client Emirates Airline
Idea, concept development and project management Emirates Airline
Social media management Emirates Airline
Content management Emirates Airline
Event management Emirates Airline
Public relations Emirates Airline
Itinerary planning WOW
Recording/editing WOW
Sound engineering WOW
Motion graphics WOW
Dubai film (director, production & post-production) WOW
Media agency Havas Media
