https://www.youtube.com/watch?v=EwxTyNnF-hs
Sharjah Book Authority has revealed hero videos of its latest advertising campaign titled ‘It Starts With a Book’, which demonstrates how books bring people together using humour and has been created in line with the theme of the upcoming 43rd edition of the Sharjah International Book Fair (SIBF).
Rolled out across cinemas in the UAE, including VOX cinemas and Novo Cinemas, as well as its digital platforms such as Instagram, X, Meta, and YouTube, the campaign was created by production house BigFoot Films and creative agency NNC for the Sharjah Book Authority.
Commenting on the insight behind the campaign, Nouran Atef, Associate Creative Dir
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