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posted on Nov. 18, 2024 at 11:01 amNov 18, 2024

Rixos Hotels reveals ‘Pinktober’ campaign rollout with Lululemon, Al Jalila Foundation

posted on Nov. 18, 2024 at 11:01 amNov 18, 2024

In addition to informative content shared through guests’ in-room TVs, social media posts, digital screens, and elevator screens, Rixos Hotels ran the campaign through in-person wellness events across four luxury properties.

Rixos Hotels has revealed details of its ‘Pinktober’ campaign in partnership with Lululemon, and Majlis Al Amal, by Al Jalila Foundation, which aimed to raise awareness, support those affected, and encourage early detection of breast cancer through the month of October.

The campaign, which was executed in-house by Rixos The Palm Dubai Hotel & Suites’ dedicated marketing and events team with strategic collaboration with Lululemon and Al Jalila Foundation, featured a series of wellness events across four of its luxury properties. This included ‘Yoga for a Cause’ and the ‘Ride with Rixos’ cycling event.

Revealing details of the partnerships and the campaign rollout in conversation with

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Tags:Al Jalila Foundation brand ethos Brand Values Breast Cancer Awareness Campaign CSR digital screens Events Lululemon Pinktober Ride With Rixos Rixos Hotels Shanadi Liyanage social media social responsibility wellbeing Yoga for a Cause

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.