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posted on Nov. 14, 2024 at 10:00 amNov 14, 2024

ROSHN Group unveils rebrand, evolution into multi-asset developer

posted on Nov. 14, 2024 at 10:00 amNov 14, 2024

Through the rebrand, ROSHN aims to strengthen its strategic expansion and solidify the group’s new identity as the Kingdom’s champion of mixed-use, multi-asset destination real estate and a key enabler of Vision 2030 goals.

ROSHN Group, Saudi Arabia’s leading multi-asset class real estate developer and a Public Investment Fund (PIF) company, has introduced a new identity and strategic focus that expands its remit to include asset classes beyond its core residential offering.

This transformation into a multi-asset developer, coupled with a complete rebrand, aims to cement ROSHN’s status as a leader in the Kingdom’s real estate sector and sets the stage for an innovative approach to developing mixed-use projects and multi-asset destinations.

The launch of ROSHN Group’s fresh visual identity is also a significant milestone in its commitment to broadening its real estate portfolio and establishing integrat

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Tags:amenities Brand Values commercial developer diversity of assets education ESG Ghada Al Rumayan healthcare heritage hospitality innovation KSA mosques multi-asset class new identity PIF Public Investment Fund real estate Rebrand residential retail ROSHN Saudi Arabia Saudi focus SaudiFocus social responsibility strategic focus sustainability transformative projects

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.