James Harrison, Chief Product Officer at Backlite Media on how AI-driven tools are streamlining processes.
What OOH innovation has excited you the most recently and why?
One of the most creatively-inspiring innovations I want to see more of is the use of augmented reality (AR) in OOH advertising. AR adds a layer of interactivity and immersion that traditional ads can’t match. Imagine billboards that allow passersby to interact with virtual objects or characters overlaid on the real-world scene through their smartphones. This technology grabs attention and creates memorable experiences that enhance brand recall and eng
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