From left, Mohamed Al Ayed, CEO of TRACCS, and Sarah Scholefield, Group CEO of Accordience
MENA’s homegrown communications consultancy TRACCS has confirmed a strategic global partnership with Accordience, the parent company of global agency brands Grayling, Citigate Dewe Rogerson, Cirkle, Red Consultancy, and movement, bringing together decades of proven expertise and experience.
The partnership will enable integrated, reputation-building communications services and solutions for leading organisations, with access to a worldwide network of more than 100 offices.
The partnership addresses the growing demand from corpo
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