Trends: Jump on before they fizzle
Qatar, albeit a very small market, has an internet penetration of 99 per cent and a smartphone penetration of almost 100 per cent of the total population. Social media and digital literacy in Qatar are among the highest in the world, making it one of the key media touchpoints to deliver marketing campaigns.
The government has also undertaken several initiatives to develop e-services, reflecting the increasing reliance on digital platforms for services. In congruence to this, the infrastructure of broadband and mobility services is very robust and further strengthens Qatar’s digital ecosy
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
