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posted on Nov. 04, 2024 at 9:30 amJan 14, 2025

Podcast: Emirates NBD’s Kaavyanjali Prasad on the ‘benefits of founder-led marketing’

posted on Nov. 04, 2024 at 9:30 amJan 14, 2025

Kaavyanjali Prasad, an adtech and martech expert and the Search and Growth Manager at EmiratesNBD, discusses the growing importance of personal branding and founder-led marketing, especially for leaders of SME brands.

https://youtu.be/oAz0Jt7KFbI

In conversation with Campaign Middle East on its ‘On The Record’ podcast, Kaavyanjali Prasad, an adtech and martech expert and the Search and Growth Manager at EmiratesNBD, discusses the growing importance of founder-led marketing for leaders of small and medium enterprises.

“From a marketers perspective, there are three to four key laterals to keep an eye on, including brand narrative, brand objectives, KPIs and KRAs, and storytelling. With personal branding and founder-led marketing things are a little different,” Prasad explained.

She then goes on to explain the changes that she has observed within the digital marketing landscape due to advancements i

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Tags:adtech Advertising AI Artificial Intelligence Brand Campaign Middle East creative effectiveness creativity EmiratesNBD founder-led marketing Kaavyanjali Prasad LinkedIn marketing martech On The Record personal branding podcast small and medium enterprises social media channels storytelling video podcast

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.