https://www.youtube.com/watch?v=-ryOsFrOX2U
Free-to-play battle royale video game PUBG Mobile has entered a ‘sweet’ partnership with Baskin Robbins with a marketing campaign for gamers in the GCC region within their mobile games.
PUBG Mobile players who shop with Baskin Robbins were able to unlock exclusive in-game skins and were able to enter into some ‘ice-cool competitions’ to win in-game currency and co-branded prizes. They were also given access to free ice cream scoops with limited-edition packaging.
Discussing the strategic thought behind the campaign, Joe Zoghbi, Publishing Lead, Level Infinite MENA at Tencent Games Global, told Campaign Middle East, “The goal of this
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