Key insights on YouTube advertising from industry leaders

posted on Nov. 04, 2024 at 9:33 amNov 4, 2024

MiQ’s Commercial Director, Johny Saad and dentsu’s Head of Product & Partnerships, Saadeddine Nahas, share their insights on the opportunities and challenges they’re observing in YouTube advertising.

From left: Johny Saad, Commercial Director, MiQ; Saadeddine Nahas, Head of Product & Partnerships, dentsu, share insights on YouTube advertising in the region.
Do you think YouTube is an essential advertising channel?
JS: YouTube is the biggest video platform; it ranks higher than platforms in terms of number of active users both in the UAE and Saudi Arabia. So with such a huge reach, there is no doubt that YouTube is an essential advertising channel. Its diverse content library and advanced targeting options allow advertisers to reach specific audiences based on demographics, interests and viewing habits. Not to me

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.