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Shantelle Nagarajan
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SORRY,GUYS CREATIVE AGENCY and BUREAU BÉATRICE create Porsche’s ‘AI Magical Garden’

Shantelle Nagarajan
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Porsche’s AI Magical Garden.

On 4 October, SORRY,GUYS CREATIVE AGENCY set a new benchmark in automotive event production with the launch of the all-electric Porsche Macan for Porsche Centre Dubai & Northern Emirates, Al Nabooda Automobiles LLC.

With the AI Magical Garden concept, inspired by artificial intelligence, the event transformed the stunning ME Dubai Hotel, designed by Zaha Hadid, into a breathtaking jungle of real plants, ambient lavender lighting, and immersive installations.

The theme of the new all-electric Macan, ‘Keep Your Essence,’ was not just a tagline but an invitation for guests to exper


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Tags:AI Magical GardenAl Nabooda Automobiles LLCBureau BéatricePorsche MacanSergei GorpenkoSORRY GUYS CREATIVE AGENCY
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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