Pauline Rady, Regional Managing Director and Client Lead at GroupM MENA.
TITLE: Regional Managing Director and Client Lead at GroupM MENA
YEARS IN THE ROLE: 3 months
YEARS IN THE INDUSTRY: 17 years
YEARS IN THE MIDDLE EAST REGION: 17 years
BOARD MEMBERSHIPS: WPP Stella
POWER ESSAY: IT’S NOT ALWAYS ‘OUT WITH THE OLD, IN WITH THE NEW’
We are living in an extraordinary time of rapid evolution and progress. Artificial intelligence is now a dominant force and a major topic of discussion. With loyalty waning, consumers have gained significant influence, raising expectations and demanding transparency from brands. So,
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