Following the launch of KT Arabic, Khaleej Times’ Arabic online portal, the UAE-based publication has revealed details on another recent launch: KT Plus.
KT Plus aims to open the doors to the Gen Z demographic. It has already launched a series of new KT+ original shows and garnered a strong following.
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The brand plans to roll this new franchise out across the other platforms within the evolving suite of advertising products at Khaleej Times.
“Part of our mission is to significantly increase our digital revenue, and some of the recent digital innovation at Khaleej Times contribute directly to our growth strategy,” said Charles Yardley, Chief Executive Officer, Khaleej Times.
Additionally, the editorial strategy, led by Editor-in-Chief Michael Jabri-Pickett, has embarked on new digital editorial-driven initiatives over the past 100 days, all aimed to enhance the community and audience experience.
The recent redesign of khaleejtimes.com intends to enhance the user experience with a modern, intuitive interface and aims to streamline navigation, faster load times, and offer a mobile-first approach, enabling readers to enjoy a more engaging experience across all devices.
Commenting on the recent KT Arabic launch, Jabri-Pickett concluded, “As a UAE-based publication, it was important for our leadership that we reflect the language of the region.”
