https://www.youtube.com/watch?v=q40oimgnN00
Global music icon Beyoncé is spearheading a multi-chapter integrated campaign for the Levi’s brand — a campaign inspired by the legacy of the Levi’s brand — following the release of “Leviis Jeans”, which is a track from the critically acclaimed album ‘Cowboy Carter’.
Drawing inspiration from Beyoncé’s innovative approach to art, culture and storytelling, the campaign reimagines classic Levi’s® looks and films.
In a series of chapters, the campaign reinterprets several of the Levi’s brand’s most iconic advertisements, bringing them into the modern era through the transformative vision of celebrated filmmaker Melina M
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