With strong growth in a challenging market and a host of international and regional awards, Impact BBDO proved that ‘the work, the work, the work’ does matter
The winner of Advertising Network of the Year was far more clear cut than Advertising Agency of the Year. Impact BBDO had a hugely successful 12 months, easily beating all others in terms of growth and new business, and topping it all off with an impressive 193 global and regional awards.
In his end-of-year communiqué to staff, Dani Richa, chairman and chief executive of Impact BBDO Group MENA, Pakistan and Africa stated that at a time when more and more multinational clients are centralising their work globally, it is crucial to
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