New digital ecosystem: Agencies and software provider partnerships
Today, the role of digital agencies has expanded beyond mere creativity in design, branding, and content creation.
They have firmly established themselves as strategic partners to technology providers to together address the needs of businesses that prioritise technology integration into their digital strategies – emphasizing the shift from purely aesthetic design to performance and scalability.
Historically, the emphasis was on the aesthetic and functional aspects of digital experiences. However, as digital ecosystems have grown more comple
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