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posted on Sep. 16, 2024 at 9:15 amSep 15, 2024

ASICS features its employees’ children, influencers in Back to School campaign

posted on Sep. 16, 2024 at 9:15 amSep 15, 2024

The ASICS campaign was rolled out through digital channels, social media, in-store marketing initiatives, and influencer collaborations.

As of 15 September, ASICS has just completed a multichannel campaign launching its first-ever regional Back to School collection, featuring the children of ASICS’ employees as kid models.

In a day and age where other brands are experimenting with artificial intelligence-led creatives, and AI influencers, ASICS decided to reinforce the brand’s commitment to family and community with a very ‘human’ campaign.

“We aimed for a simple, authentic approach, avoiding an overly processed look. The photoshoot was particularly exciting, as it featured the children of ASICS employees and ambassadors, creating a familiar and comfortable environment. The kids had fun alongside their parents, captu

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Tags:AI AI influencers Artificial Intelligence ASICS ASICS employees back to school brands Campaign campaign photoshoot Creatives in store marketing Inﬂuencer marketing influencers kid models social media

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.