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posted on Sep. 13, 2024 at 12:17 pmOct 15, 2024

Podcast: Sir Martin Sorrell shares top tips for marketeers, value of Athar Festival

posted on Sep. 13, 2024 at 12:17 pmOct 15, 2024

Sir Martin discusses his perspectives on the development of the creative industry in the Middle East - and Saudi Arabia in particular, and what marketeers need to do to constantly stay ahead of the curve.

https://www.youtube.com/watch?v=irOfQUuSpvE

In conversation with Campaign Middle East on its ‘On The Record’ podcast, Sir Martin Sorrell, the Founder of WPP, and the Founder and Executive Chairman of S4 Capital, shares top tips for marketers and advice for young professionals taking their first steps in the realm of brand and marketing.

In this latest episode, Sir Martin discusses his perspectives on the development of the creative industry in the Middle East – and Saudi Arabia in particular, and what marketeers need to do to constantly stay ahead of the curve.

He also opens up about his mentors, the global leaders he looks up to, and the top lessons that he’s picked up through his d

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Tags:Advertising advice Anup Oommen Athar Athar – Saudi Festival of Creativity Athar Festival of Creativity Campaign Middle East creative creative effectiveness creative impact creativity Marketeers marketing Martin Sorrell mentors mentorship Monks On The Record podcast S4 Capital Sir Martin Sorrell tips WPP

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.