World-renowned ketchup maker Heinz has spoken to Campaign Middle East about its latest ‘irrational’ marketing tactic: a robotic snack dipper called ‘Hum Hum: The Gamechanger’ recently launched at the Esports World Cup in Saudi Arabia.
According to Heinz, the campaign was birthed from research which revealed that 90 per cent of gamers struggle to snack while playing games. Another 75 per cent of gamers stated that they wish they could eat while playing – a near-impossible feat for professional gamers who use both their hands to loot, conquer, and survive within their games.
To solve this problem and feed into the gamers’ ‘irrational love for dipping snacks in sauces’ Heinz created
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