fbpx
Campaign Middle East
العربية
AdvertisingBrandsCreativeFeaturedMarketingNewsSocial MediaThe Work
Anup Oommen
posted on

AI influencers drive awareness in Brands for Less campaign

Anup Oommen
posted on

"AI influencers allow us to tell the story in a way that resonates with our tech-savvy, social media-engaged audience," Brands for Less' Samar Ragheb said.

Off-price retailer Brands for Less has revealed a campaign collaborating with AI influencers.

Brands for Less also claimed to be the first regional retailer to partner with AI Instagram personalities, featuring the first GCC virtual influencer Mayaseen, and the first Arab AI star, Jood.

Speaking exclusively to Campaign Middle East, Samar Ragheb, Influencer Marketing Manager, Brands for Less, said, “AI influencers allow us to tell the story of Brands for Less in a way that resonates with our tech-savvy, social media-engaged audience. Our goal is to showcase the diversity and inclusivity of our brand, highlighting how our products cater to a wide range of lifestyles and preferences


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:AIAI influencersArab AIArtificial Intelligencebrand awarenessbrand likeabilityBrands For LessCampaignEngagementInstagramJoodMayaseenmerchandiseReachTikTokvirtual influencers
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
All posts byAnup Oommen

You Might Also Like