In line with Emirati Women’s Day, which is annually marked on the 28th of August, Al-Futtaim Toyota has teamed up with Dubai’s Roads and Transportation Authority (RTA), Memac Ogilvy, and PhD to honour influential and inspiring Emirati women through the “Journey into HerStory” campaign.
Transforming the UAE’s female streets into living narratives, the campaign shares the journeys and stories of Emirati women after whom many of Dubai’s iconic streets – including Sheikha Fatima Bint Mubarak Street and Latifa Bint Hamdan Street – have been named.
Using geo-targeting through Yango Maps, people are offered an audio story specific to the street name, which is narrated by female
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