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posted on Aug. 27, 2024 at 10:32 amSep 2, 2024

Chalhoub Group uses Gen AI for entire back-to-school campaign shoot

posted on Aug. 27, 2024 at 10:32 amSep 2, 2024

Chalhoub Group's designer fashion outlet, The Deal, used LLM text-to-picture generation for its campaign, eliminating the need for planning, casting, shooting, models, photographers, and physical locations.

The Gen AI created back-to-school campaign by Chalhoub Group designer fashion outlet, The Deal.

Chalhoub Group’s designer fashion outlet, The Deal, has revealed the use of Generative Artificial Intelligence (Gen AI) to create its latest back-to-school campaign.

Launched in partnership with a startup specialising in Generative AI to produce high-quality marketing assets, as well as Chalhoub Group’s in-house tech team, and content studio, OneStudio, the campaign claims to be the first in the Middle East to use AI for an entire campaign shoot.

The AI-created images are featured across The Deal’s website, social m

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Tags:back to school back to school campaign Chalhoub Group designer fashion outlet Gen AI generative AI generative artificial intelligence large language models LLM Marilena Hadgianni marketing campaign Multibrand newsletters Nick Vinckier OneStudio photographers Shawn Davey social media marketing studio locations text to picture generation The Deal The Deal website

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.