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Campaign Middle East
العربية
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Shantelle Nagarajan
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Are PR agencies really valuable to clients?

Shantelle Nagarajan
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Campaign Middle East speaks with brands in the region to find out if PR agencies hold genuine value to their operations.

Agencies and brands working together. Image by Alena Darmel from Pexels.com.

Public relations (PR) agencies are often touted as essential partners in shaping a brand’s image, but are they truly delivering value to clients?

To find out, Campaign Middle East spoke to client-side spokespeople and Dubai-based PR agency PRHub to weigh both opinions on the topic.

The discussion below explores the effectiveness of PR agencies, weighing their contributions against costs, and examines whether they remain a crucial asset in today’s fast-paced, digital-driven marketing landscape.

“To effectively serve clients, PR agencie


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Tags:Andrew BaturinDaniil DymshitsPRPRHubpublic relationsSyrve MENATumodoYana Kuznetsova
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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