“As brand managers, we learn that our customers crave authenticity, engagement, community – humanness. We try to understand what these BIG words mean. We push them into our communications, but that isn’t enough. We needed to show up for people in a way that they wanted us to,” Sanaya Zubairy, Senior Digital Marketing Lead at Zurich (Zurich Insurance Group), told Campaign Middle East in an exclusive interview.
We don’t normally begin a story with a quote, but the one above perfectly summed up why Zurich International Life, part of Zurich, decided to launch a first-of-its-kind “Blue Sofa” campaign in partnership with Brand Box, Home Screen Entertainment, and Brand New Galaxy.
The cam
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
