Nissan Middle East, in collaboration with TBWA\RAAD and Big Kahuna Films, has launched a brand campaign for its “Defy Ordinary” brand platform developed by Nissan United in Dubai.
The centerpiece of this campaign is a cinematic piece, launched in both Arabic and English, which aims to transcend the typical automotive commercial. With a focus on powerful storytelling, the film highlights the stories of individuals who have shattered barriers and redefined what’s possible.
It features Mishaal Ashemimry, the first female aerospace engineer in the GCC; Reem Al-Kuthairi, the first female sports pilot in the Middle East; Faisal Jawad, the Guinness World Record holder for the fastest 10km sc
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