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posted on Jul. 15, 2024 at 10:33 amJul 15, 2024

UAE’s The National evolves brand with cross-platform redesign

posted on Jul. 15, 2024 at 10:33 amJul 15, 2024

With a new logo, masthead, font, use of white space, and much more the digital and print versions of The National are “echoes of one another”.

The National – the leading English-language news brand in the Middle East – has revealed the initial iterations of its brand redesign across its digital and print platforms, including its desktop and mobile website, smartphone application, print daily newspaper, videos, podcasts, and social media.

“We’ve been working hard to create a more user-friendly experience that better reflects our brand and values,” said Wael Goma, tech lead at The National on a LinkedIn post.

After months of behind-the-scenes work, the first versions of the brand’s redesigned website and rebuilt apps were rolled out over the past two weeks, with the new-look newspaper in print revealed over the mid-Ju

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Tags:Ahmad Shoaib Hussain Alex Gubbay applications brand design Brand Strategy Deepak Fernandez desktop Gerald Du Laura Koot marketing media Mina AlOraibi mobile Newspaper Nick Donaldson podcast Print rebranding smartphone social media Stephen Nelmes Talib Jariwala The National

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.