John Davenport, ECD, Vice Media – UAE, UK, Singapore.
For a long, long time (back to the glory days of Don Draper) brands have played the same game of talking at consumers. And as the years progressed, consumers developed a natural noise canceling ability. That they generally want to avoid seeing advertising is proved by the fact that so many are willing to pay to not see it. We do this everywhere, from Netflix to YouTube to Spotify and beyond.
This fact is, one — slightly hurtful to creative people, and two — not 100 percent true. The issue in question isn’t advertising. It’s bad advertising. Or even ill-tim
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