posted on Jul. 08, 2024 at 11:27 am

Using a customised PR approach to drive ROI

posted on Jul. 08, 2024 at 11:27 am

Publsh's Kushal Desai reflects on how collaborating with an agency is a risk worth taking, especially for up-and-coming SMEs.

Kushal Desai, COO & Co-Founder, Publsh

When it comes to making decisions to invest time, effort, and money into onboarding a public relations (PR) agency, companies want to know exactly what bang they’re going to get for their buck and how any return on investment (ROI) can be measured.

This is particularly true for start-ups, scale-ups, and SMEs, where budgets may be tight and PR is too foreign, leaving them feeling a bit on foreign ground.
Trust the experts
The major value PR agencies bring is their sheer experience and know-how. PR executives will have worked with many clients in your industry and know the formulas

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.