Amélie Grenier-Bolay, country manager – Italy and MENA, PubMatic
In the quarter-century since the inception of online advertising, the dynamics between buyers and sellers have undergone significant transformations.
Digital advertising spend in MENA reached $6.25 billion in 2023, marking a 13.6 per cent increase over the previous year and adding over $700 million to the market, with projections for continued growth in the region.
As more brand advertising dollars flow into the programmatic ecosystem, industry players on both sides are increasingly demanding greater transparency and efficiency throughout the su
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