As we get into the groove of the mid-2020’s, we’re well on our way to re-defining the culture of the decade.
Consumers who are caught between economic anxieties and a yearning for normalcy have exhibited a remarkable capacity for both frugality and extravagance. Despite high inflation and recession fears, there has been increased spending on leisure and travel – so much so that we’ve termed this period as the “funflation.”
The second-order effects of the pandemic are also at play in which digitisation and AI are poised to play a crucial role with the UAE and KSA pioneering its adoption in the region. The former established the ‘AI strategy of 2031’ and the UAE Council for
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