Emirates has appointed an interdisciplinary WPP team to handle its global branding and creative account.
Team Air will bring together staff from Grey’s London and New York offices, Rainey Kelly Campbell Roalfe/Y&R, Geometry Global, Hogarth and TNS.
Chris Hunton will run Team Air. He was most recently the head of Team Land Rover at WPP. Land Rover moved its global digital and creative business to Spark44 in March.
Grey London and Grey New York have started developing brand communications for Emirates, while RKCR/Y&R’s first work will be around the Rugby World Cup, of which the airline is a global partner.
Emirates began its branding and creative review last year. Before that, it worked wi
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Why Jennifer Aniston ? Just because Etihad has Nicole Kidman?
How myopic. At least Nicole kidman has elegance, charisma… what does Jennifer Aniston stand for …just another Hollywood good looking dame? Does that befits a brand like Emirates stature? How in the world is she a Emirates Globalista.
Its about time that Middle East learn about power of ideas than emphasis on aesthetic execution. 🙁