Pepsi® has launched its latest global campaign titled ‘Where There’s A Ball There’s A Way’.
It brings together Jack Grealish as the latest Pepsi Ambassador and Global Football Ambassadors Son Heung-Min, Vini Jr. and Leah Williamson for a game of street football in the campaign.
The hero film – the first chapter in the campaign will be supported with social content focusing on each of the four ambassadors.
The campaign launched alongside Pepsi’s collaboration with the UEFA Champions League, aims to show football’s ability to bring joy, regardless of the circumstances or location of play.
The shadow of Wembley’s iconic arch was chosen as the location for the film because it hosts this year’s UEFA Champions League final. The spots contrast a game of street football played outside one of the world’s great stadia and show how a game of football can take place anywhere there is an appetite to play.
It features a group of local Londoners who challenge the Pepsi ambassadors to a game of ‘Keepy-Uppy’. In-spite of the ‘No Ball Games Allowed”’signs hanging over their heads, the Pepsi ambassadors accept a challenge from a local street football team.
The resulting game features trick-shots, and creative street freestyle football as the two teams face off. The global stars battle it out in a competition against the locals in Wembley outside a traditional London café taken over by Pepsi for the occasion.
Eric Melis, VP of Global Brand Marketing, Carbonated Soft Drinks at PepsiCo. said: “Being thirsty for more – Pepsi’s philosophy – means feeling that wherever there is a ball, there is an opportunity to find new and unexpected ways to find enjoyment through the game. Whether you’re playing on the biggest stages in the world or on city streets, there’s an opportunity to unlock the enjoyment that it brings.
“This film is the first chapter in our “Where There’s A Ball There’s A Way” campaign as we look to engage with the footballing community and highlight any barriers to access to the sport, remembering always that all you need is a football, the right attitude and you’ve got yourself a game. We’ve got big plans for the rest of the year working both within football itself and within the wider culture around the game.
Going forward the brand aims to become a platform where it can challenge the conventions that are holding people back from enjoying more football and will be expressed through fashion collaborations, entertainment and social content.
