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Qatar Airways to unveil ‘world’s first AI digital human cabin crew’ at ATM

The airline says Sana 2.0 is "the future of exceptional service and hospitality"

 Qatar Airways is to unveil what it is calling the ‘world’s first AI digital human cabin crew’.

Sama 2.0 will be showcased at this year’s Arabian Travel Market (ATM) Dubai which takes place Monday 6 to Thursday 9 May.

The airline is offering visitors the chance to meet and engage with Sama 2.0 – the second generation of the world’s first AI-powered digital crew.

By answering questions in real time, Sama 2.0 is described by Qatar Airways as “the future of exceptional service and hospitality in the travel and tourism industry, assisting travellers in designing curated travel experiences.”

To ensure seamless interaction with Sama, customers and passengers can easily chat with her through QVerse, Qatar Airways’ immersive digital platform, or conveniently via the Qatar Airways app.

Qatar Airways will also unveil its brand-new exhibition pavilion during the four-day event.

The state-of-the-art stand will allow visitors to experience first-hand the revolutionary innovation and technological advancements it is launching for the travel and tourism sector.